Project Overview
Netrush is an industry-leading retail and e-commerce accelerator. In my user experience role, I was a user advocate and the voice of design on an Agile team of engineers, product owners, and other stakeholders. As a cross-functional team, we collaborated in-person and remotely to create a suite of enterprise software tools used by departments across the organization, including Logistics, Inventory Processing, Ordering, Catalog, and Brand Management. I worked across these varied teams and focused on delivering a consistent user experience on the application. To achieve this, I would use several UX artifacts throughout the project (user flows, wire flows, wireframes, and interactive prototypes) to ensure the team was heading in the right direction and help guide the project discussions forward.
Role
- UI/UX Designer
- Front-end Developer
Contributions
- UX Research
- UX Design
- UI Design
- Interaction Design
- Visual Design
- Information Architecture
- Front-end Development
At the beginning of the discovery phase for a project, I would perform UX Research by meeting with end users to get a deep understanding of their current processes. I would document their process in a user flow and help identify crucial areas of concern. Striving to improve user efficiency, I would use these current flows as a baseline and work with the users to create new user flows. These were iterated over during the user requirements gathering phase. This process empowered the user and helped maximize their involvement during the User Requirements Analysis meetings.
During the User Requirements Analysis, I would advocate for the user and their experience as the requirements were discussed and agreed upon. I would work closely with the Business Systems Analysts to help find a balance for the users between the business case and the functionality. I would participate in the discussions with the developers and influence the eventual information design.
During the design phase, I would take any information from the discussions to prepare interaction designs in wireframes, workflows, and interactive prototypes. I would present these to my team to provide a more tangible and visual interpretation of the requirements. With the aid of these visual artifacts, the requirements would be further discussed to ensure the team was heading in the right direction and help guide any further discussions forward. Through this iterative approach, the team would eventually come to an agreement on the requirements, the design direction, and a roadmap for sprint planning.
Tools Used
- Adobe Xd
- Adobe Photoshop
- Adobe Illustrator
- Balsalmiq Wireframes
- HTML, CSS, TypeScript, React
