Baby Product Brand Rich-Media Microsite
A mobile-focused rich-media microsite designed to engage users with brand interactions and drive click-through to receive product samples, achieving highly effective conversion rates.
Client
Baby Product Brand
Role
Interaction Design, Visual Design, Front-end Development
Technologies
Overview
This rich-media microsite was built as a mobile ad experience for a baby product brand — designed to engage users with the brand and drive click-through to claim a free product sample. The experience featured brand information and an embedded video, and performed exceptionally well: click-through rates were highly effective and available samples ran short due to demand.
My Role
- Interaction Design — Crafting an engaging ad experience that rewards user interaction
- Visual Design — UI controls and final visual assets built within existing brand guidelines
- Front-end Development — Full implementation of the interactive experience in HTML and CSS
Process
Design
Working within the client’s established brand guidelines, I designed a rich mobile experience that felt authentic to the brand while encouraging meaningful engagement. The UI controls and visual assets were crafted to draw attention and guide users naturally toward the sample CTA — balancing brand expression with conversion intent.
Development
I performed the front-end development end-to-end, translating the designs into a polished, performant mobile experience. The result was a seamless ad interaction that moved users from first impression through to the sample claim.
Tools Used
- Adobe Photoshop
- Adobe Illustrator
- HTML & CSS
The interactive microsite experience, showing brand engagement and click-through flow on mobile.