Greg Radcliffe

UX/UI Designer, Systems Thinker

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UX designer blending systems thinking, design ops, and user-centered design.

UI DesignVisual Design

Branded Preschool iOS Game App & Accessory

Project Overview

This was one of an entire line of iOS games to support these accessories that extended app gameplay beyond the screen. The gameplay was aimed at preschool children, and interaction was a combination of touch and user input via cards inserted into the station. I collaborated with my internal team to create this iOS app to work with this physical game accessory.

Role

  • UX Design
  • Interaction Design
  • Visual Design

Scope

I worked with the brand team, the product owner, and other stakeholders to devise an appropriate user experience. I used user flows, wireframes, UI mockups, and gameplay animations to iterate over the solution for the information architecture. I performed the visual design for the final UI controls, working to create the UI controls within their branding guidelines, and provided final artwork for the off-shore development team and supportive marketing efforts.

Tools Used

  • Adobe Photoshop
  • Adobe Illustrator
  • Balsalmiq Wireframes

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Copyright 2026 Greg Radcliffe