Greg Radcliffe

UX/UI Designer, Systems Thinker

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UX designer blending systems thinking, design ops, and user-centered design.

UI DesignUX Design

Fashion Shoe Retailer E-Commerce Website

Project Overview

This Seattle-based company, dedicated to providing quality, on-trend footwear to style mavens, required a design refresh to their existing WordPress website and Magento e-commerce storefront.

Role

  • UX Design
  • Interaction Design
  • Information Architecture
  • Project Management
  • Front-end Development

Scope

I worked with the project owner, the stakeholders, and the client’s internal design team to ensure an appropriate user experience using wireframes and detailed UI mockups. I directed and managed the resolution of a number of challenging technical issues with the hosting and e-commerce platform, working with an off-shore development team. I also performed user interface revisions to the HTML, CSS, and content assets as needed.

Tools Used

  • Adobe Xd
  • Adobe Photoshop
  • Adobe Illustrator
  • Balsalmiq Wireframes
  • WordPress
  • HTML, CSS

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Copyright 2026 Greg Radcliffe