Project Overview
This rich-media microsite was created for mobile users to provide an ad experience that engages the user in interacting with the brand and encourages click-through to receive a sample product. The ad featured information and a video, resulting in highly effective click-thru rates and a shortage of available samples.
Role
- Interaction Design
- Visual Design
- Front-end Development
Scope
I worked within the constraints of existing brand guidelines to create a rich user experience that engaged users as they encountered the ad. I designed the UI controls and final visual assets and performed front-end development work to complete the experience.
Tools Used
- Adobe Photoshop
- Adobe Illustrator
- HTML, CSS
